Nectar
OVERVIEW
Nectar is a healthcare brand dedicated to providing revolutionary allergy care to relieve the #1 chronic condition impacting over 120 million Americans. Prime was selected to analyze and re-design the complete packaging experience for their groundbreaking personalized allergy treatment.
WHAT WE DID
Brand Strategy
User Experience Definition
Packaging System Design
Prime Strategy dug into the brand to make sure the work was built on solid footing. We started by defining who Nectar is — and who they're not. From there, we looked hard at where their current packaging was falling short, what competitors were doing (and not doing), and what the space was missing.
At-home medical testing is a new behavior for most people, and for a system that users would be engaging with over an extended period of time, consistency and clarity mattered at every step. That meant understanding not just what goes in the box, but how every touchpoint could build confidence, communicate efficacy, and make the process feel approachable — for someone who might be doing this for months.
With that strategic foundation in place, we handed the work over to Prime Studio to design a comprehensive packaging system that guides users seamlessly through each phase of the Nectar allergy experience. From the initial test kit, through the treatment ramp-up, and into long-term use, every package, touchpoint, and interaction was intentionally designed to support the user throughout their journey.
🔗 See the final Nectar Packaging System
