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Prime Studio™ is a Product + Brand design consultancy based in the heart of New York City.

Prime Studio NYC
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Big enough to know how.
Small enough to care why.

We’re a small team with big ideas. Our insights and thinking have been trusted since 1998 by some of the best companies and most talked-about brands. Working together in small diverse teams allows us to sweat the details and design with the bigger picture in mind.

We love what we do. We value our clients. We embrace a good challenge.

Designers at Prime Studio, New York

Our Approach

No two projects are the same, so we steer clear of a cookie-cutter design process. Instead, we listen and do our homework, analyzing each problem to tailor a plan that fits different client needs, budgets and timelines. We’re there at the table and on the ground from initial concept to production — and beyond.

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We get up to speed quickly to understand the brand, business, and consumers.

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We start broadly, generating concepts and pushing the boundaries before honing in.

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We experiment, test and iterate: solving problems through physical models.

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We fine-tune and consider the manufacturability of all elements of the design.

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Working with Startups

As your design partners, we understand what it takes to transform ideas into products and products into businesses. For years, we’ve helped launch diverse projects, taking the time to guide our clients through the process even after the design has been finalized.

For startups, we understand that many challenges exist both during and after the design phase so we have a large network of experts we can call upon. From creating initial pitch decks and working with VC fundraisers, to connecting with IP advisors and liaising with prototyping resources, we happily wear many hats. We also help find and vet manufacturing partners and resources. And our digital partners can help craft your online message and customer acquisition strategies.

Your excitement fuels us. When we believe in a project’s vision, we put our money where our mouth is and invest directly.

Startups we've worked with

Designers working at Prime Studio, New York City

How we define Success

We’re in the business of design. We design for the real world, with real people in mind and the brand at the center. For us, success is seeing our clients’ products on the shelves and in the hands of users. Our aim is to design the best product for your business, not just for our portfolio.