A sustainable cleaning system that redefines the way we clean - Crack, Snap, and Clean
“ We came to Prime with some pretty complex ideas for a disruptive keepsake package, and they went on quite a journey with us to deliver the dream. We’re just thrilled with how our beautiful clutches turned out.
Luxury at Play
Meet hanni - a sustainable women's shaving solution.
“ Prime Studio are amazing industrial designers.....They are shave experts in every sense of the word from a technical design standpoint.
First aid for when fun wins.
“ I've worked with Prime Studio on two projects in the past two years and I couldn't be more pleased. Stuart and his team provide a really unique, specialized service, they are my go-to team for all things branding and design.
Live an authentic life. Brand creation for a new fashion e-commerce platform.
A two-sided shower tool for the tough guy with a sensitive side, keeping you clean head to toe.
“ Team rocks. Worked with them more than once in different countries. I would endorse these guys to do anything out of the basic.
Shaving away the price of men's grooming with style and simplicity.
“ Prime Studio is a wonderful business partner, working closely with marketing, engineering and manufacturing, really part of the team throughout the process. They totally exceeded our expectations on all levels.
Easy to carry and super-concentrated so there's no sweat when it comes to getting out soccer stains.
Durable enough to strain tonight's dinner and flexible enough to collapse in the cupboard.
A lighter, smoother cast iron pan that only gets better with age and is sure to become a kitchen staple.
We’ve been around since 1998.
Take a look at everything we’ve been up to in the past 25 years...
We designed the Puracy Clean Can to be sustainable and convenient. By using aluminum cans as refill cartridges and impact-resistant plastic for the spray bottle we were able to create a product for Puracy that aligned with their mission to decrease waste while also keeping your space clean.
The Long Cast Iron Griddle joins the Field Company family. We designed this two handled, double burner griddle for large and small batch cooking alike.
In the words of Co-Founder, Serena Williams, Recovery is a big word. It's essential to performance, but it can often become an afterthought. We worked with Serena and the team at Will to develop a suite of products to change that.
Prime worked with Food52's CEO, Amanda Hesser, and our manufacturing partner, Genimex, to design Five Two by Food52's first own line of kitchen utensils.
We worked with the team at Tuft & Needle to re-imagine a cohesive packaging strategy across all channels.
We continued our long partnership with Welly by developing the structural packaging for their launch into the premium skincare solutions market.
“ They were intelligent, and they approached our product and packaging design with a rich understanding of various viewpoints. Overall, their out-of-the-box ideas impressed us the most.
We worked with Feste to create an unboxing experience and packaging system that could fit across all 5 of their current party scenes with the flexibility to fit any future products as well.
Naming, positioning and graphic identity for a startup Indian housewares brand.
For our first collaboration with startup DTC housewares brand Our Place we developed the Always Pan to be as versatile a piece of cookware as possible which means optimized proportions, custom steamer basket and utensil integration.
We worked with Care/of to develop the structural packaging system for their launch into mass retail at Target stores nationwide.
“ "Prime Studio have been really strong partners and advisors to us, and we trust their experience and guidance."
The Tend Tonic Decanter is part of the suite of projects we designed for Tend. We designed the decanter to be refillable, in addition to displayable for a more sustainable mouthwash solution. It has been recognized with awards including SELF Healthy Beauty Awards, Men's Health Grooming Awards and Elle Green Beauty Stars amongst many others. We should add the mouthwash tastes really, really great.
Our design for Dandy's aligner kit was developed for a seamless and perfectly fitted digital dental experience.
We continued our long partnership with Welly by developing the structural packaging for their launch into the OTC Medicine & Dietary Supplements market.
For Hanni we leveraged our experience to create a precision weighted safety razor specifically designed for the way women shave.
We developed the structural packaging system for Welly, a new startup that launched at Target and is disrupting the first aid category.
“ Prime Studio was the perfect ID partner for this project. They understood our vision immediately and executed it with the perfect blend of creativity and production pragmatism.
Online flower startup Urban Stems wanted to make their unboxing experience as memorable as their blooms. We delivered them a premium-looking design that both protects and unfolds to display a freshly delivered bouquet.
“ We came with a tall order: to design protective packaging for a perishable product delivered by bike messengers, and make it beautiful. The Prime Studio team delivered in every way, under extremely tight deadlines and with the utmost professionalism.
We worked with Cast, a jewelry collective, on upping the packaging experience. They wanted the outside to represent the premium jewelry within and create a superior experience whether the box was open or closed. Photo by: Julia Johnson & Cody Cloud (@jucophoto )
We designed the Lido Beach Chair to transport supplies + the chair effortlessly -- making it the only thing you need for the perfect beach day.
We worked with long-time client, Lola, to develop the structural packaging for their entire product line for their move into mass retail at Walmart stores nationwide
Saveur Selects stainless steel cookware is the first product from the renowned cooking and lifestyle resource featuring heavy duty tri-ply construction, double walled stay cool lids and an innovative textured handle treatment.
For Goby we designed a toothbrush which has all the features you need and none that you don't. Coupled with a patented USB charging system these brushes will lead the way to better oral hygiene at an affordable price.
“ I was continuously amazed at not just the level of talent Prime brings to the table, but also their efficiency and transparency. They are great partners and were a perfect addition to our team. We plan on working with them again soon! Prime has been a critical partner in the success of our product.
DripKit is a single serve, disposable, pour-over coffee brewer. We developed an intuitive structural solution for them which fit's a wide variety of cup sizes and provides a the optimum flow-through rate for a perfect brew every time.
For the Purifico's Infinity Dispenser we developed a sustainable and reusable shower product pod dispenser. We sourced the recyclable materials used for the dispenser and designed a refillable pod system that cuts down on waste.
Fashion startup Moxie Made worked with us to create the branding, graphic identity, packaging system and website visuals for their new e-commerce platform.
For our first project with DTC wellness brand Care/of we worked with them to optimize their packaging system both from an operational and a user-experience perspective.
For Mexican brand Bissu we imagined an organic and, most importantly, adaptable structural design language to enable them to stand out on shelf.
The Founders at German company, Olav, liked our work so much they moved to New York to work with us to develop the copper-core Olav cookware range.
For new DTC tabletop Leeway we created a modular structural packaging system which provides a premium unboxing experience and an ownable form.
Quality products at an affordable price– that’s the Harry’s way. One of our great startup success stories.
Travel startup ROAM wanted to make a splash in the luggage space. We developed a line of feather-light, durable suitcases that are fully customizable, with over a million ways to make it your own.
Bogsprot. A highly adjustable wall lamp with an unfortunate Swedish name (it means bowspirit).
Personal care startup Helmm wanted to create a change in the men's deodorant market. We designed and developed their refillable, high-end deodorant system. The patented system is simple to refill and is constructed with premium materials that are built to last.
“ We have had the opportunity to work with the Prime Studio team on a variety of projects over the past few years. Prime has enhanced and strengthened the Reliable brand through their creativity and principled design methods. Their approachability and availability goes above and beyond the scope of any given project.
The Vivio 500 Fabric Steamer bridges the gap between consumer and pro-level products. Hot and Steamy - just the way we like it.
For Eparé, we developed a refined set of double-walled stemless glasses, ideal for wine and champagne. A modern silhouette and a new addition to their existing line of recognizable barware.
Flatware pattern design is a welcome diversion that tickles our artistic expression, yet it requires an delicate touch. For each project we reinvent our design approach with trends, themes and materials to expand our palete.
We created the graphic identity and initial product line for Odist, a new luxury beauty brand.
Stryx is a startup that's rethinking the skincare and cosmetics category for men. We developed a logo, graphic identity, and brand strategy for them that broke category molds and provided a bold, elevated look.
We worked with the team at Kipling to update their luggage offering with new designs with enhanced functionality and style.
The Field Skillet is a meticulously designed smoother, lighter cast iron pan reminiscent of the best vintage American skillets—but with a modern twist. A Kickstarter superstar.
Stryx is a startup that's rethinking the skincare and cosmetics category for men. We designed their structural packaging system and line of tools to feel premium, sleek, and modern.
We develped the brand identity for Zavor, a new housewares line that offers easy-to-use appliances that make cooking simple and fun.
“ Working with Prime Studio was a great team effort, making the project an easy and enjoyable experience. They were able to perfectly capture the brand aesthetic and character that we were looking for and created a superb concept.
An elegant tablelamp for the Swedish retailer which poses the question where does the shade end and the lamp begin ?
We developed the visual identity and brand strategy for Kando, a new hydration brand that blends style and functionality.
Panatea needed to redesign the packaging for their signature product, a matcha tea starter kit. The packaging, with its recycled kraft board sleeve and beautifully arranged custom white tray, offers a unique, branded unveiling experience for the contents within.
The original shower tool for the Dove Men+Care line launched with a Superbowl ad. Showering evolved.
“ They have a knack for understanding the brief - but also looking at it in a different way to show options you would never have thought possible.
When Tumi® set out to build their first line of luggage in lightweight multi-layered polycarbonate, we channeled their tradition of painstaking attention to detail and crafted luggage for a modern travel experience.
Personal care startup Helmm wanted to create a change in the men's deodorant market. We crafted a brand, identity, and packaging system for them that felt premium, modern, and masculine.
For Casabella we dug deep and researched people’s habits to uncover the painpoints of dishwashing. Those insights lead us to develop a pair of innovative dispensing dishbrushes which make “doing the dishes” a little bit less of a chore.
We developed a collection of cheeky, high-quality baking tools for kids with bendy arms and legs, and suction cup feet for Fiesta Products. Loads of fun, without being childish, these items bring out any baking enthusiast’s inner child.
Fashion startup Moxie Made worked with us to create the branding, graphic identity, packaging system and website visuals for their new e-commerce platform.
A simple, elegant water bedside decanter for the Banana Republic dimple series.
Violight’s second product and still going strong a decade after design. A UV toothbrush sanitizing travel case that does its job. 99.9% efficient.
Who doesn’t love a creamy cappuccino in the morning or a frothy hot chocolate on a Winters day ? So we were more than happy to get into some heavy duty product testing for our new milk frother for Capresso. We’re happy to report that it works a treat.
For the Banana Republic Home collection we created simple designs with a timeless appeal.
Convalore, a new leather goods brand, partnered with us to design their graphic identity.
To launch the Squish brand we worked with Design OJO and photographer Benton Collins to create marketing materials that were as fun and playful as the products themselves.
The Smart Mills family for Kamenstein utilize a patented mechanism which closes the grind chamber after each turn to avoid mess on the tabletop. Coupled with an easy fill chamber they really do live up to their name.
An inventive approach to a vase– when the two halves are placed together they form a centerpiece, or they can be separated for use on a mantle or shelf. Hence the name Demi-Vase.
A soft black side, a rough red side and an ergonomic grip allowed Unilever to sell 30 million of these.
We developed the packaging designs for Wild Well, a new brand of vitamin seltzer water.
Teaming up with Ultraflex International, we took a breadboard concept for capillary electrophoresis by Stony Brook University and produced a holistic design for a high end integrated system.
Our cleaning dock is a smart way to keep your closet clutter-free. The compact base holds a broom, mop and duster. Patented handle connector clicks to connect or twists to disconnect. Sturdy, fast and easy to use.
Think about it - whenever you climb up a ladder it’s because you need to do something. So why not provide a handy little tool pod on top of the ladder to keep your screwdrivers, brushes etc.. organized and handy whilst you’re up there ? Our invention for Polder was a winner from Day 1.
For Jochen this was a little bit of a dream brief. “Design the casing and interface for a sewing machine motor that will get bolted under a table in a factory and no-one will ever think about “. Yes, please.
With innovation in mind, we designed three products for Oneida: a cheese grater, mandolin and julienne slicer. Features like an angled cutting blade and optional adjustable height give these products a reason to be displayed in the kitchen.
The Squiggle series for the Banana Republic Home Collection. Elegance and whimsy combined.
We worked with the North American laundry division of Unilever to create the structures for their transition to concentrated formulations. The approachable designs ended up being used across a wide range of brands. It made sense for the consumer and for the planet.
For Oneida we designed four modern knife sets. With classic features like triple-rivet construction and textured stainless handles and ownable features like steak knife drawer storage these sets are designed to be showcased.
We captured Yumbox’s playful personality and emphasis on healthy eating with our bento lunch box. Designed with mix and match inner trays and in a rainbow of bright color combinations, Yumbox makes packed lunch fun.
“ We went to Prime with a hand-sketch for a healthy lunch product for kids and they helped shape it and make it a reality.
A line of professional quality stainless steel baking tools for home baking enthusiasts. Quality construction at an affordable price for the mass-market.
Capturing the essence of a 75 year old classic book in a clean, modern design language. Still considered one of the best Housewares lines we’ve designed.
For Chilewich we designed Packaging for a special edition of their innovative Raybowl for the MoMA store.
We develped the brand identity for Studio Cuisine, a new housewares line that uses innovative decoration to bring on-trend designs into the kitchen.
When Oneida came to us to design some high-end plastic handled flatware we had a bigger idea and pitched the idea of Terrace. A new tabletop brand which blurs the distinction between indoor and outdoor eating.
For the Swiss Army brand we developed a strong, graphic design language which we used to design over 50 travel accessories.
A new graphic approach to the dials of these thermometers led to distinctive designs which remain best sellers nearly 15 years after their initial introduction.
