Care/Of
WHAT WE DID
Structural Packaging
DESIGN TEAM
Stuart Harvey Lee, Kyle Fisk, Jochen Schaepers, Jennifer Tate, Caroline Slick
OVERVIEW
Personalized vitamin brand Care/of was built around one main goal: helping people create custom vitamin regimens based on their unique needs. We started working with their team on a new delivery system for the vitamins themselves, and the partnership grew from there — into protein packaging, e-commerce shipping, and eventually retail packaging for Target's launch.
A little boost, wherever you need it
Our first project explored permanent countertop containers, refill options, and dispensing designs meant to move vitamins out of the medicine cabinet and into spaces where users would feel comfortable, even excited, to keep them visible. Alongside that, we optimized their shipper system for e-commerce.
From there, we moved into protein packaging across bulk containers, on-the-go sachets, and on-the-go storage — always keeping convenience, sustainability, easy at-home storage, and a premium feel front and center.
Our two teams worked so well together on that first project that Care/of came back to Prime Studio when the time was right to develop packaging for their launch into mass retail at Target. We produced a wide range of designs exploring modular systems, in-aisle shoppability, close-in stock options, and structural innovations.
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