Wonderbelly
WHAT WE DID
Structural Packaging, Graphic System
DESIGN TEAM
Stuart Harvey Lee, Ben Oppenheimer, Zach Fischel, Veronica Cobena
OVERVIEW
Wonderbelly is a digestive health company focused on developing clean and effective digestive health medicine and destigmatizing conversations around digestive issues. We worked closely with them to create a packaging design strategy geared for the future expansion of the line.
Making Digestive Health Distinct
When Wonderbelly tasked us with designing their packaging family, we knew we needed to start with thorough research to pinpoint the key differences necessary for effective differentiation in the digestive health aisle. After all, you wouldn’t want to accidentally buy a laxative instead of an anti-bloat product. To prevent any mix-ups, we proposed various graphic hierarchies to ensure clear differentiation across the line.
We made sure to prioritize sustainability and safety throughout our design process, as trust and credibility are crucial for Wonderbelly. By focusing on these values, we created a packaging line that stands out and also redefines the digestive health market.
Our end deliverable to Wonderbelly was a comprehensive packaging strategy encompassing both structural direction and graphic system for utilization as they expand their product offerings.
You may also like...
