Olly
WHAT WE DID
Industrial Design
DESIGN TEAM
Jochen Schaepers, Stuart Harvey Lee, Peter Yoo
OVERVIEW
The packaging design team at Olly came to us to develop the structural packaging for their new line of soft gels. Our solution was a travel friendly package with an innovative dispensing solution built right into the lid.
Benefits not Ingredients
Olly were interested in a wide-ranging initial design exploration and we duly obliged. We explored different form factors, substrates and dispensing options before eventually aligning with them on a design which was an evolution of their iconic square gummy vitamins package.
One of the areas we identified as a consumer pain point was the dispensing of soft gels. If you tip soft gels into your hand and then put the undeeded ones back in the package then the moisture from your palm can cause the pills in the package to clump.
Our solution was a ‘shelf’ built right into the dispensing cap. Give the package a shake, open the lid and Voila! - a fresh soft gel is there waiting for you on the shelf.
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