Tend
WHAT WE DID
Industrial Design, Structural Packaging
DESIGN TEAM
Stuart Harvey Lee, Troy Yoshimoto, Caroline Slick, Tamara McCarthy Mayoral
OVERVIEW
Tend are on a mission to reimagine the dental office experience with soothing environments, state of the art technology and even a place just to freshen up either before or after your visit.
Underpinning all of this is their “No Judgement” philosophy. The whole brand experience was developed by our old friends Mythology.
When they decided to create a suite of physical oral care products to compliment their studios the decision to come to Prime Studio was a no-brainer.
Dental Done Differently
Tend wanted to develop a full suite of oral care products (Toothbrushes, Flossers, Toothpaste, Mouthwash etc..) to enhance the guest experience in their dental offices and for e-commerce channels.
They came to Prime Studio for our expertise in creating a physical design language which reflects a brand’s values and positioning.We explored a number of possible routes before settling on a language which uses a morphing faceted surface treatment to create cohesiveness between disparate products and reinforces the concept of a oral care system.