Nutrition Greenlife
WHAT WE DID
Brand design
DESIGN TEAM
Stuart Harvey Lee, Marissa Klurstein, Simon Neale, Laura Stockman
OVERVIEW
NGL came to us to investigate possible brand positionings for their popular Appetite Booster products when they were exploring launching the product as a standalone brand. We provided a comprehensive study into naming, tone of voice and visual positioning.
Modern Simplicity
We first worked with the team at NGL to explore 3 different visual and verbal positionings for the brand which it had been decided would be female focused. The concept that resonated the most was around how regaining an appetite for food lead to an appetite for the better things in life which lead to us developing the tagline “Look how you want to feel. Feel how you want to look.” and aligning on the brand name Fullee.
We then developed a comprehensive visual identity for the brand inclusive of wordmark, color palette and secondary fonts and ultimately provided print ready packaging graphics together with the brand style guide.
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