Basil
WHAT WE DID
Brand Design
DESIGN TEAM
Stuart Harvey Lee, Laura Stockman, Marissa Klurstein
OVERVIEW
Startup Indian housewares brand approached Prime Studio to help craft their positioning and messaging for their launch. We worked closely with the founders, husband and wife team Mahesh Muraleedharan and Harini Rajagopalan, to uncover their vision and translate that into a compelling, differentiated visual design language.
Away from the boring
Basil is an Indian housewares brand founded on the belief in the transformative power of cooking to help people connect with themselves and the world around them. Our role was to develop a compelling, kid-focused visual identity for the brand inclusive of naming, logo design, color palette and illustration.
The act of creating, and eating a meal together is a simple yet profound way to share stories and create long-lasting memories so reach for the basil and spice up your life.
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