Moxie Made
WHAT WE DID
Brand Design
DESIGN TEAM
Stuart Harvey Lee, Tamara McCarthy Mayoral, Mariana Arrioja
OVERVIEW
Moxie Made is an e-commerce platform that showcases products curated, designed or made by bold, empowered women. It blends the casual with the extraordinary, low-key with statement and luxury with everyday. The site is also home to Rachael Ray’s first ever fashion line, Convalore, a collection of Italian vegetable tanned leather handbags and belts hand-picked and designed by Rachael herself. Prime Studio was picked to craft the identity and personality of both brands and the look and feel of the site.
Branding the Collective
The vision behind Moxie Made was to blend the casual with the extraordinary, low-key ease with statement pieces and luxury with everyday. A pretty tall ask!
So to develop the Moxie Made identity we worked closely with fashion industry powerhouse Alia Ahmed-Yahia from the The SpyGlass Collective throughout the project. Themes that we kept in mind throughout the process were 'down-to-earth', 'bold', and 'rebellious.' By using these pointers and conducting a comprehensive graphic exploration, we crafted the perfect mark for Moxie Made—simple with a twist, bold contrast and edge.
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