Designing real products for real people

Harry's Truman razor construction

At Prime, we design solutions to everyday problems through product design...

We take the time to understand your brand, your business, and your customer, and then sweat the details to design products which best meet your needs. We understand how to get things made and plan for efficient manufacturing throughout the design process.

View the Harry's Case Study

All 96oz laundry bottle


Researching your brand’s values, your product’s features and possible retail strategies enables us to create packaging solutions with a clear focus.

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Squish collapsible colanders

...and branding.

In a complex world it’s important to have a clear message. We develop branding and positioning strategies that guide design and communication to help your products stand out from the crowd.

View the Squish Case Study

We’re trusted by some of the world’s best brands.

There’s a lot happening in the studio, from launching new projects to discovering hidden gems.

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Checkout the 5/5 Sessions

Try our Prime Picks

Would you like to work with or for us?

Give us a call

212 239 2395

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Or come by and visit
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315 W. 39th St. #1101
New York City
NY 10018