Oneida
WHAT WE DID
Industrial Design, Packaging Design
DESIGN TEAM
Stuart Harvey Lee, Jochen Schaepers, James Kwon, Jenna Edgemon, Inbal Aderka, Tamara McCarthy Mayoral
OVERVIEW
During an engagement with Robinson Home Products lasting well over a decade Prime Studio designed multiple products for their flagship Oneida brand across a variety of categories including kitchen tools, utensils, cutlery and baking
Respecting the Heritage
Oneida has been one of the most respected brands in the American housewares industry since 1848. Our long-term client Robinson Home Products acquired the rights to the consumer division in 2009 and we embarked on a multi-year partnership to develop over 200 SKU’s for them across a wide range of categories. Along the way we sought to modernize the brand's offerings whilst still respecting the brands heritage and core consumers.
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