Last week, Procter & Gamble announced its acquisition of Wonderbelly, less than three years after the brand’s retail debut and fewer than five years after its founding. Wonderbelly first came to us in 2023 with a single product and ambitious plans to grow. Together, we developed a packaging system designed to scale—supporting new products and formats as the brand expanded.

We’re proud to have been part of Wonderbelly’s journey from startup to acquisition and congratulate both the Wonderbelly and Procter & Gamble teams on this exciting next chapter.