WILL PERFORM was born out of a desire to provide best in class performance recovery for everyone from top athletes to the everyday active. This new category of bodycare products is meant to both enhance performance in life as well as at the gym. Great athletic performance may happen on the field, but it’s only made possible by what you do before and after.

Our role was to develop the structural design language for the brand together with considering the end-user experience which led to us developing custom applicator heads for one-handed use and custom Child-Resistant-Closures with a flexible loop for and on-the-go lifestyle.

Finally we helped support the WILL PERFORM team throughout the commercialization of the designs with their manufacturing partners.