We’re thrilled to share that our packaging design system for Nectar has been named a winner at the IDSA Awards. Attending the gala made it an especially meaningful moment for a project we’re incredibly proud of.

Nectar is a healthcare brand focused on revolutionizing allergy care for the 120+ million Americans affected by the country’s most common chronic condition.

Nectar approached Prime Studio looking for a more engaging, intuitive way to introduce users to at-home medical testing and treatment. Our team designed a packaging system that guides users step-by-step through the entire experience—from the initial blood test kit to the ramp-up phase of treatment and long-term daily use. Drawing inspiration from beauty and wellness, we created clear, approachable packaging that demystifies medical testing, encouraging confidence and consistency.

The project was led by Stuart Harvey Lee, Founder and Creative Director at Prime Studio, with team members Ben Oppenheimer (Senior Industrial Designer), Veronica Cobena (Graphic Designer), and Katie Lazaar (Industrial Design Intern).

Take a look at the process video from our submission for a closer view of how the project came together.