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We are problem solvers with an eye for improving everyday experiences through the lens of design.

We’ve been around since 1998.

Take a look at everything we’ve been up to in the past 18 years...

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Tumi

What we did

Product Design

Category

Travel

Tumi

When Tumi® set out to build their first line of luggage in lightweight multi-layered polycarbonate, we channeled their tradition of painstaking attention to detail and crafted luggage for a modern travel experience.

Urban Stems

What we did

Packaging Design

Category

Startup, Other

Urban Stems

Online flower start-up Urban Stems wanted to make their unboxing experience as memorable as their blooms. We delivered them a premium-looking design that both protects and unfolds to display a freshly delivered bouquet.

We came with a tall order: to design protective packaging for a perishable product delivered by bike messengers, and make it beautiful. The Prime team delivered in every way, under extremely tight deadlines and with the utmost professionalism.

Cameron Hardesty

Head of Products, UrbanStems

Oneida

What we did

Product Design

Category

Housewares

Oneida

With innovation in mind, we designed three products for Oneida: a cheese grater, mandolin and julienne slicer. Features like an angled cutting blade and optional adjustable height give these products a reason to be displayed in the kitchen.

Oneida

What we did

Product Design

Category

Housewares

Oneida

A line of professional quality stainless steel baking tools for home baking enthusiasts. Quality construction at an affordable price for the mass-market.

Head Chefs

What we did

Product Design, Brand Design

Category

Housewares

Head Chefs

We developed a collection of cheeky, high-quality baking tools for kids with bendy arms and legs, and suction cup feet for Fiesta Products. Loads of fun, without being childish, these items bring out any baking enthusiast’s inner child.

Ikea Hago

What we did

Product Design

Category

Other

Ikea Hago

An elegant tablelamp for the Swedish retailer which poses the question where does the shade end and the lamp begin ?

Banana Republic

What we did

Product Design

Category

Tabletop

Banana Republic

A simple, elegant water bedside decanter for the Banana Republic dimple series.

Prong

What we did

Packaging Design

Category

Startup, Consumer Products

Prong

Our retail packaging for Prong’s PWR case needed to communicate the product’s innovative features: a detachable battery pack and integrated charging prongs. The combination of smart structural packaging with strong graphics makes for an engaging shopping experience.

Panatea

What we did

Packaging Design

Category

Startup, Consumer Products

Panatea

Panatea needed to redesign the packaging for their signature product, a matcha tea starter kit. The packaging, with its recycled kraft board sleeve and beautifully arranged custom white tray, offers a unique, branded unveiling experience for the contents within.

Cambridge

What we did

Product Design

Category

Tabletop

Cambridge

Flatware pattern design is a welcome diversion that tickles our artistic expression, yet it requires an delicate touch. For each project we reinvent our design approach with trends, themes and materials to expand our palete.

Lynx

What we did

Product Design

Category

Consumer Products

Lynx

Our cleaning dock is a smart way to keep your closet clutter-free. The compact base holds a broom, mop and duster. Patented handle connector clicks to connect or twists to disconnect. Sturdy, fast and easy to use.

Rubbermaid

What we did

Product Design

Category

Housewares

Rubbermaid

A mid-priced tools and gadgets line comprising over 40 SKU’s. Comfort Grip where you need it, not where you don’t allows us to keep prices down.

Eparé

What we did

Product Design

Category

Startup, Consumer Products

Eparé

When Eparé came to us to design a pocket-sized, electric wine aerator, we developed a unique, single glass product, designed to rest on the rim of a glass and easily programmed for the perfect first sip.

Prime Studio's team offers the perfect balance of strict engineering principles and modern day creativity. They have been able to take our ideas and create unique designs with functionality above our expectations.

Eugene Khayman

President, Eparé

Wenger

What we did

Product Design

Category

Travel

Wenger

For the Swiss Army brand we developed a strong, graphic design language which we used to design over 50 travel accessories.

Chefs Planet

What we did

Product Design

Category

Housewares

Chefs Planet

For Chef’s Planet we went through a lot of steak engineering the perfect tenderizer and injection marinator. Adaptable for any cut of meat, we designed a product that is safe, easy to use, and easy to clean.

Samsonite

What we did

Product Design

Category

Travel

Samsonite

We worked on the Samsonite brand for many years designing everything from luggage locks to travel clocks.

They have a knack for understanding the brief - but also looking at it in a different way to show options you would never have though possible.

Ed Michlovitz

Design Manager, Unilever

Dove

What we did

Product Design, Packaging Design

Category

Personal Care

Dove

The original shower tool for the Dove Men+Care line launched with a Superbowl ad. Showering evolved.

Eparé

What we did

Product Design

Category

Tabletop, Startup

Eparé

For Eparé, we developed a refined set of double-walled stemless glasses, ideal for wine and champagne. A modern silhouette and a new addition to their existing line of recognizable barware.

Ikea Bogsprot

What we did

Product Design

Category

Other

Ikea Bogsprot

Bogsprot. A highly adjustable wall lamp with an unfortunate Swedish name (it means bowspirit).

Polder

What we did

Product Design

Category

Housewares

Polder

A new graphic approach to the dials of these thermometers led to distinctive designs which remain best sellers nearly 15 years after their initial introduction.

MoMA

What we did

Product Design

Category

Tabletop

MoMA

An inventive approach to a vase - when the 2 halves are placed together they form a centerpiece or they can separated for use on a mantle or shelf. Hence the name Demi-Vase.

Harry's

What we did

Product Design, Packaging Design

Category

Startup, Personal Care

Harry's

Quality products at an affordable price - that’s the Harry’s way. One of our great startup success stories.

Banana Republic

What we did

Product Design

Category

Tabletop

Banana Republic

The Squiggle series for the Banana Republic Home Collection. Elegance and whimsy combined.

Calphalon

What we did

Product Design

Category

Housewares

Calphalon

A housewares line with many innovative features for the Calphalon Kitchen Essentials program at Target.

Field Company

What we did

Product Design

Category

Housewares, Startup

Field Company

The Field Skillet is a meticulously designed smoother, lighter cast iron pan reminiscent of the best vintage American skillets—but with a modern twist. A Kickstarter superstar.

Joy of Cooking

What we did

Product Design

Category

Housewares

Joy of Cooking

Capturing the essence of a 75 year old classic book in a clean, modern design language. Still considered one of the best Housewares lines we’ve designed.

Oneida

What we did

Packaging Design

Category

Housewares

Oneida

Our packaging for Oneida makes use of a clean, yet bold graphic treatment. Drawing on a series of enticing photography, the packaging is able to communicate all of the innovations the product line has to offer.

Violight

What we did

Product Design

Category

Consumer Products

Violight

Violight’s second product and still going strong a decade after design. A UV toothbrush sanitizing travel case that does its job. 99.9% efficient.


Genometrica

What we did

Product Design

Category

Startup

Genometrica

Teaming up with Ultraflex International, we took a breadboard concept for capillary electrophoresis by Stony Brook University and produced a holistic design for a high end integrated system.

Axe Detailer

What we did

Product Design, Packaging Design

Category

Personal Care

Axe Detailer

A soft black side, a rough red side and an ergonomic grip allowed Unilever to sell 30 million of these.

Zelco

What we did

Product Design, Mechanical Engineering

Category

Consumer Products

Zelco

Our first product for Zelco and what a fun one. A multi-purpose picnic tool which includes all the essentials - even salt and pepper !

Yumbox bento lunchbox

Yumbox

What we did

Product Design, Mechanical Engineering

Category

Start-ups, Consumer Products

Yumbox

We captured Yumbox’s playful personality and emphasis on healthy eating with our bento lunch box. Designed with mix and match inner trays and in a rainbow of bright color combinations, Yumbox makes packed lunch fun.

We went to Prime with a hand-sketch for a healthy lunch product for kids and they helped shape it and make it a reality.

Daniela Paone Devitt

Co-Founder, Boolabox

Squish

What we did

Brand Design, Graphic Design

Category

Housewares

Squish

To launch the Squish brand we worked with Design OJO and photographer Benton Collins to create marketing materials that were as fun and playful as the products themselves.

Chip Clip

What we did

Product Design, Packaging Design

Category

Housewares

Chip Clip

For Chip Clip, we imagined a collection of playful animal character clips. Sometimes you’ve got to have some fun as a designer. And when they become collectable for the consumer, it means we did our job.

Oneida

What we did

Product Design

Category

Housewares

Oneida

For Oneida we designed four modern knife sets. With classic features like triple-rivet construction and textured stainless handles and ownable features like steak knife drawer storage these sets are designed to be showcased.

NuBrilliance

What we did

Product Design

Category

Consumer Products, Personal Care

NuBrilliance

The Nubrilliance line of skin-enhancing devices bring a little luxury at an affordable price. Go ahead, pamper yourself.

Banana Republic

What we did

Product Design

Category

Tabletop

Banana Republic

For the Banana Republic Home collection we created simple designs with a timeless appeal.

ChefsPlanet

What we did

Product Design, Manufacturing Liaison

Category

Housewares

ChefsPlanet

Chef’s Planet have carved themselves a space in the Housewares market by producing products that address specific needs. The Better Spatula (for mixer blades) and Better Tongs (for delicate foods) are two great examples of that.

Unilever laundry bottles

Unilever

What we did

Structural Packaging

Category

Other

Unilever

We worked with the North American laundry division of Unilever to create the structures for their transition to concentrated formulations. The approachable designs ended up being used across a wide range of brands. It made sense for the consumer and for the planet.

Men + Care icons

Men + Care

What we did

Graphic Design, Packaging Design

Category

Personal Care

Men + Care

We worked on many aspects of the launch of the Dove Men + Care range. One fun little job was designing icons to describe the benefits and features of the products.

Crockpot tools and packaging

Crockpot

What we did

Product Design, Packaging Design

Category

Housewares

Crockpot

For Crockpot we created a range of kitchen tools to make the cooking experience easier. Wide tongs to grip tender roasts - you get the idea but the packaging had to work hard to communicate the benefits of the tools at retail. After lots of research, testing and refining we all became Crockpot converts.

Oneida Terrace

Terrace

What we did

Brand Design

Category

Tabletop

Terrace

When Oneida came to us to design some high-end plastic handled flatware we had a bigger idea and pitched the idea of Terrace. A new tabletop brand which blurs the distinction between indoor and outdoor eating.

Capresso Frother

Capresso

What we did

Product Design

Category

Consumer Products

Capresso

Who doesn’t love a creamy cappuccino in the morning or a frothy hot chocolate on a Winters day ? So we were more than happy to get into some heavy duty product testing for our new milk frother for Capresso. We’re happy to report that it works a treat.

Polder

What we did

Product Design

Category

Housewares

Polder

Think about it - whenever you climb up a ladder it’s because you need to do something. So why not provide a handy little tool pod on top of the ladder to keep your screwdrivers, brushes etc.. organized and handy whilst you’re up there ? Our invention for Polder was a winner from Day 1.

Reliable

What we did

Product Design

Category

Other

Reliable

For Jochen this was a little bit of a dream brief. “Design the casing and interface for a sewing machine motor that will get bolted under a table in a factory and no-one will ever think about “. Yes, please.

Reliable Vivio 500 Fabric Steamer

Reliable

What we did

Product Design

Category

Consumer Products

Reliable

The Vivio 500 Fabric Steamer bridges the gap between consumer and pro-level products. Hot and Steamy - just the way we like it.

We have had the opportunity to work with the Prime Studio team on a variety of projects over the past few years. Prime has enhanced and strengthened the Reliable brand through their creativity and principled design methods. Their approachability and availability goes above and beyond the scope of any given project. 

Kimberly Calder

Director of Marketing

Goby toothbrushes

Goby

What we did

Product Design, Manufacturing Liaison

Category

Startup, Personal Care, Consumer Products

Goby

For Goby we designed a toothbrush which has all the features you need and one that you don't. Coupled with a patented USB charging system these brushes will lead the way to better oral hygiene at an affordable price.

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