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We are problem solvers with an eye for improving everyday experiences through the lens of design.

We’ve been around since 1998.

Take a look at everything we’ve been up to in the past 20 years...

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Roam Customizable Luggage

ROAM

What we did

Product Design

Category

Travel, Startup, Consumer Products

ROAM

Travel startup ROAM wanted to make a splash in the luggage space. We developed a line of feather-light, durable suitcases that are fully customizable, with over a million ways to make it your own.

Urban Stems

What we did

Packaging Design

Category

Startup, Other

Urban Stems

Online flower startup Urban Stems wanted to make their unboxing experience as memorable as their blooms. We delivered them a premium-looking design that both protects and unfolds to display a freshly delivered bouquet.

We came with a tall order: to design protective packaging for a perishable product delivered by bike messengers, and make it beautiful. The Prime team delivered in every way, under extremely tight deadlines and with the utmost professionalism.

Cameron Hardesty

Head of Products, UrbanStems

Eparé

What we did

Product Design

Category

Tabletop, Startup, Housewares

Eparé

For Eparé, we developed a refined set of double-walled stemless glasses, ideal for wine and champagne. A modern silhouette and a new addition to their existing line of recognizable barware.

Goby toothbrushes

Goby

What we did

Product Design, Manufacturing Liaison

Category

Startup, Consumer Products

Goby

For Goby we designed a toothbrush which has all the features you need and none that you don't. Coupled with a patented USB charging system these brushes will lead the way to better oral hygiene at an affordable price.

Cambridge

What we did

Product Design

Category

Tabletop, Housewares

Cambridge

Flatware pattern design is a welcome diversion that tickles our artistic expression, yet it requires an delicate touch. For each project we reinvent our design approach with trends, themes and materials to expand our palete.

Helmm Refillable Deodorant System

Helmm

What we did

Product Design

Category

Startup, Personal Care

Helmm

Personal care startup Helmm wanted to create a change in the men's deodorant market. We designed and developed their refillable, high-end deodorant system. The patented system is simple to refill and is constructed with premium materials that are built to last.

Helmm Deodorant Packaging + Branding

Helmm

What we did

Packaging Design, Brand Design

Category

Startup, Personal Care

Helmm

Personal care startup Helmm wanted to create a change in the men's deodorant market. We crafted a brand, identity, and packaging system for them that felt premium, modern, and masculine.

Ikea

What we did

Product Design

Category

Housewares, Consumer Products

Ikea

Bogsprot. A highly adjustable wall lamp with an unfortunate Swedish name (it means bowspirit).

I was continuously amazed at not just the level of talent Prime brings to the table, but also their efficiency and transparency. They are great partners and were a perfect addition to our team. We plan on working with them again soon! Prime has been a critical partner in the success of our product.

Kara Cohen

Co-Founder and CEO of Dripkit

Dripkit

What we did

Structural Packaging, Packaging Design

Category

Other, Startup

Dripkit

DripKit is a single serve, disposable, pour-over coffee brewer. We developed an intuitive structural solution for them which fit's a wide variety of cup sizes and provides a the optimum flow-through rate for a perfect brew every time.

Harry's

What we did

Product Design, Packaging Design

Category

Startup, Personal Care

Harry's

Quality products at an affordable price– that’s the Harry’s way. One of our great startup success stories.

Field Company

What we did

Product Design

Category

Housewares, Startup

Field Company

The Field Skillet is a meticulously designed smoother, lighter cast iron pan reminiscent of the best vintage American skillets—but with a modern twist. A Kickstarter superstar.

Eparé

What we did

Product Design

Category

Housewares

Eparé

We think soft-boiled eggs are the perfect little breakfast luxury, so when Eparé asked us to design a premium breakfast set, we were thrilled.

Prime Studio's team offers the perfect balance of strict engineering principles and modern day creativity. They have been able to take our ideas and create unique designs with functionality above our expectations.

Eugene Khayman

President, Eparé

We have had the opportunity to work with the Prime Studio team on a variety of projects over the past few years. Prime has enhanced and strengthened the Reliable brand through their creativity and principled design methods. Their approachability and availability goes above and beyond the scope of any given project. 

Kimberly Calder

Director of Marketing

Reliable Vivio 500 Fabric Steamer

Reliable

What we did

Product Design

Category

Consumer Products, Housewares

Reliable

The Vivio 500 Fabric Steamer bridges the gap between consumer and pro-level products. Hot and Steamy - just the way we like it.

NuBrilliance

What we did

Product Design

Category

Consumer Products, Personal Care

NuBrilliance

The Nubrilliance line of skin-enhancing devices brings a little luxury at an affordable price. Go ahead, pamper yourself.

Tumi

What we did

Product Design

Category

Travel, Consumer Products

Tumi

When Tumi® set out to build their first line of luggage in lightweight multi-layered polycarbonate, we channeled their tradition of painstaking attention to detail and crafted luggage for a modern travel experience.

Head Chefs

What we did

Product Design, Brand Design

Category

Housewares

Head Chefs

We developed a collection of cheeky, high-quality baking tools for kids with bendy arms and legs, and suction cup feet for Fiesta Products. Loads of fun, without being childish, these items bring out any baking enthusiast’s inner child.

Panatea

What we did

Packaging Design

Category

Startup, Consumer Products

Panatea

Panatea needed to redesign the packaging for their signature product, a matcha tea starter kit. The packaging, with its recycled kraft board sleeve and beautifully arranged custom white tray, offers a unique, branded unveiling experience for the contents within.

Ikea

What we did

Product Design

Category

Housewares, Consumer Products

Ikea

An elegant tablelamp for the Swedish retailer which poses the question where does the shade end and the lamp begin ?

Zavor

What we did

Brand Design

Category

Housewares, Consumer Products

Zavor

We develped the brand identity for Zavor, a new housewares line that offers easy-to-use appliances that make cooking simple and fun.

Banana Republic

What we did

Product Design

Category

Tabletop, Housewares

Banana Republic

A simple, elegant water bedside decanter for the Banana Republic dimple series.

Casabella

What we did

Product Design, Consumer Research

Category

Housewares

Casabella

For Casabella we dug deep and researched people’s habits to uncover the painpoints of dishwashing. Those insights lead us to develop a pair of innovative dispensing dishbrushes which make “doing the dishes” a little bit less of a chore.

Banana Republic

What we did

Product Design

Category

Tabletop, Housewares

Banana Republic

For the Banana Republic Home collection we created simple designs with a timeless appeal.

Oneida

What we did

Product Design

Category

Housewares

Oneida

A line of professional quality stainless steel baking tools for home baking enthusiasts. Quality construction at an affordable price for the mass-market.

Capresso Frother

Capresso

What we did

Product Design

Category

Consumer Products, Housewares

Capresso

Who doesn’t love a creamy cappuccino in the morning or a frothy hot chocolate on a Winters day ? So we were more than happy to get into some heavy duty product testing for our new milk frother for Capresso. We’re happy to report that it works a treat.

Squish

What we did

Brand Design, Graphic Design

Category

Housewares

Squish

To launch the Squish brand we worked with Design OJO and photographer Benton Collins to create marketing materials that were as fun and playful as the products themselves.

Eparé

What we did

Product Design

Category

Consumer Products, Housewares

Eparé

When Eparé came to us to design a pocket-sized, electric wine aerator, we developed a unique, single glass product, designed to rest on the rim of a glass and easily programmed for the perfect first sip.

They have a knack for understanding the brief - but also looking at it in a different way to show options you would never have thought possible.

Ed Michlovitz

Design Manager, Unilever

Dove

What we did

Product Design, Packaging Design

Category

Personal Care

Dove

The original shower tool for the Dove Men+Care line launched with a Superbowl ad. Showering evolved.

Kamenstein

What we did

Product Design

Category

Tabletop, Housewares

Kamenstein

The Smart Mills family for Kamenstein utilize a patented mechanism which closes the grind chamber after each turn to avoid mess on the tabletop. Coupled with an easy fill chamber they really do live up to their name.

Violight

What we did

Product Design

Category

Consumer Products

Violight

Violight’s second product and still going strong a decade after design. A UV toothbrush sanitizing travel case that does its job. 99.9% efficient.


MoMA

What we did

Product Design

Category

Tabletop

MoMA

An inventive approach to a vase– when the two halves are placed together they form a centerpiece, or they can be separated for use on a mantle or shelf. Hence the name Demi-Vase.

Axe

What we did

Product Design, Packaging Design

Category

Personal Care

Axe

A soft black side, a rough red side and an ergonomic grip allowed Unilever to sell 30 million of these.

Genometrica

What we did

Product Design

Category

Startup, Other

Genometrica

Teaming up with Ultraflex International, we took a breadboard concept for capillary electrophoresis by Stony Brook University and produced a holistic design for a high end integrated system.

Lynx

What we did

Product Design

Category

Consumer Products, Housewares

Lynx

Our cleaning dock is a smart way to keep your closet clutter-free. The compact base holds a broom, mop and duster. Patented handle connector clicks to connect or twists to disconnect. Sturdy, fast and easy to use.

Polder

What we did

Product Design

Category

Housewares

Polder

Think about it - whenever you climb up a ladder it’s because you need to do something. So why not provide a handy little tool pod on top of the ladder to keep your screwdrivers, brushes etc.. organized and handy whilst you’re up there ? Our invention for Polder was a winner from Day 1.

Reliable

What we did

Product Design

Category

Other

Reliable

For Jochen this was a little bit of a dream brief. “Design the casing and interface for a sewing machine motor that will get bolted under a table in a factory and no-one will ever think about “. Yes, please.

Yumbox bento lunchbox

Yumbox

What we did

Product Design, Mechanical Engineering

Category

Startup, Housewares

Yumbox

We captured Yumbox’s playful personality and emphasis on healthy eating with our bento lunch box. Designed with mix and match inner trays and in a rainbow of bright color combinations, Yumbox makes packed lunch fun.

We went to Prime with a hand-sketch for a healthy lunch product for kids and they helped shape it and make it a reality.

Daniela Paone Devitt

Co-Founder, Boolabox

Unilever laundry bottles

Unilever

What we did

Structural Packaging

Category

Consumer Products

Unilever

We worked with the North American laundry division of Unilever to create the structures for their transition to concentrated formulations. The approachable designs ended up being used across a wide range of brands. It made sense for the consumer and for the planet.

Chilewich Raybowl Packaging

Chilewich

What we did

Packaging Design

Category

Tabletop

Chilewich

For Chilewich we designed Packaging for a special edition of their innovative Raybowl for the MoMA store.

Oneida

What we did

Product Design

Category

Housewares

Oneida

For Oneida we designed four modern knife sets. With classic features like triple-rivet construction and textured stainless handles and ownable features like steak knife drawer storage these sets are designed to be showcased.

Oneida Terrace

Terrace

What we did

Brand Design

Category

Tabletop

Terrace

When Oneida came to us to design some high-end plastic handled flatware we had a bigger idea and pitched the idea of Terrace. A new tabletop brand which blurs the distinction between indoor and outdoor eating.

Oneida

What we did

Product Design

Category

Housewares

Oneida

With innovation in mind, we designed three products for Oneida: a cheese grater, mandolin and julienne slicer. Features like an angled cutting blade and optional adjustable height give these products a reason to be displayed in the kitchen.

Banana Republic

What we did

Product Design

Category

Tabletop

Banana Republic

The Squiggle series for the Banana Republic Home Collection. Elegance and whimsy combined.

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