We offer dynamic design solutions to established and developing brands.
We’re a small team with big ideas who has been helping top brands make their mark since 1998. Our full suite of design services delivers creative solutions that form lasting impressions with consumers.
We love what we do. We value our clients. We embrace a good challenge.
We are a Product + Brand consultancy
based in the heart of New York City.
With over 25 years of experience, we understand how to turn ideas into businesses.
We balance attention to detail with a holistic perspective, immersing ourselves in each client's unique challenges.
Sometimes that means helping you define a clear path forward through one of our Prime Strategy offerings. Other times, it means rolling up our sleeves and bringing a product to life through Prime Studio’s design and engineering services.
Whatever the engagement, our goal is simple: to provide the right expertise, at the right time, to move your project forward.
Big enough to know how.
Small enough to care why.
We embrace working with startups
For startups, we understand there are many challenges, both during the design phase and after. That's why we have a large network of experts we can call on. From helping craft a killer pitch deck to finding the right manufacturing resources and IP advisors, we’re happy to wear many different hats.
For founders who are early in their product journey and looking for more structured guidance, we also offer the Founder Sprint — a focused strategy engagement designed to help pressure-test ideas, clarify direction, and map out what it actually takes to bring a physical product to market.
Your excitement and vision fuel us and when we believe in a project, we put our money where our mouth is and invest directly.
Strategy Before Design
After nearly three decades of designing products and building brands, one thing has always been true — the projects that go best are the ones where the strategy is right before design begins. Prime Strategy is where that work happens. Our dedicated strategy division brings the same rigor and experience that's defined Prime Studio to the questions that matter most: where does your brand stand, where does it need to go, and what does it take to get there.
SOME OF OUR STARTUPS CLIENTS
Basil
Care/of
Care+Wear
Cast
Dandy
DripKit
Goby
Harry's
Hanni
Helmm
Feste
Field Company
Leeway Home
Lola
MoxieMade
Nectar
Olav
Olly
Our Place
Panatea
PetLab Co.
Puracy
Roam Luggage
Stryx
Tend
Urban Stems
Welly
Will Perform
Wonderbelly
Yumbox
Basil
Care/of
Care+Wear
Cast
Dandy
DripKit
Goby
Harry's
Hanni
Helmm
Feste
Field Company
Leeway Home
Lola
MoxieMade
Nectar
Olav
Olly
Our Place
Panatea
PetLab Co.
Puracy
Roam Luggage
Stryx
Tend
Urban Stems
Welly
Will Perform
Wonderbelly
Yumbox
WE'VE BEEN RECOGNIZED BY SOME OF THE MOST RESPECTED DESIGN PUBLICATIONS
How we define success
We’re in the business of design so we put your brand's needs at the center of everything we do. Our goal is simple: to deliver solutions that you're proud to see on the shelves and in the hands of your users.
But don't just take our word for it - see what some of our clients have to say about their experience working with Prime Studio on Clutch. Their stories of success talk more about our commitment than we ever would.
Their clear expertise and ability to tackle anything we threw at them. There was never anything outside of their scope or something they didn't have previous experience with or input on. They really helped guide us to the solution that worked best that we were ecstatic about. They understood the brand and what we were going for and acclimated to us immediately.
WONDERBELLY
Co-Founder
We looked for an agency that was creative, innovative, and understood the importance of large-scale manufacturing. Prime Studio made sure that it fully understood our direction, intention, target audience, and brand plans, which gave us trust. The most impressive part was that Prime was consistent in the directional approach from start to finish.
FMCG MANUFACTURER
CEO
Prime Studio is very well organized and integrated. They’re truly an extension of our team and we’re in constant communication. They flex to meet the capabilities of our company, whether that means detailed project management with rigid schedules or more formal planning with informal conversations. The team always has time to jump on a call with us.
WELLY
VP of Product Development