Prime

When Zach & Taylor approached us at the beginning of 2017 we knew at the first meeting that this was a project we wanted to get involved with. Two smart, young, driven guys prepared to give up careers in finance to disrupt the deodorant category ... we signed on for the ride and Helmm is the result.

And quite a journey it's been - On the product side of things they knew they wanted to create a refillable deodorant so first of all we had to come up with a new mechanism for dispensing deodorant in order to reduce plastic waste. Then we developed a premium container that's good looking enough to live on your dresser, not in a drawer. Finally we worked with them all through the vendor sourcing, quotation and production development.

We were also developing the brand positioning in tandem which then moved into a naming and graphic identity project. Finally we used that identity to develop their launch packaging and marketing materials. Lastly when it came time for them to develop their website we introduced them to our friends over at Studio Rodrigo and that was a really fun project to be involved with.

This was one project where we really did "sweat the details" and it shows, so much so that we actually invested in the company.

Simply put Helmm is the first premium, refillable deodorant with high quality formulations and refined scents delivered right to your doorstep.

Full case study coming soon, along with a 5/5 sessions interview with the founders. Check back soon.

And why not treat your armpits to a deodorant upgrade ?