10.08.21
Cast Away!
The Co-Founders of Cast are Eric Ryan, who we developed Welly with, Rachel Skelly, who we worked with at Olly, and Mythology, their chosen brand agency and our long-time collaborators. In short, this project felt like getting the band back together.
Our role was to develop packaging made to cherish. Something you would want to keep and display, not just an overpriced box. As you can imagine, with such strong talent (and opinions) in the room we went through many design iterations before landing on the perfect idea which is made from 100% recycled resin.
After the design was locked, we moved into supporting the Cast team with the complex development of the construction which features a custom spring-loaded catch. This involved multiple rounds of CAD and prototypes which ultimately resulted in finding the ideal combination of form and functionality.
We couldn’t be happier with the end result!
By Stuart
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