Care/of are known for their personalized approach to vitamins and supplements which are available via subscription from their website.
They came to Prime Studio to help them imagine how that personalized choice could manifest itself at mass retail. The solution was 3 different multi-vitamins (Mens, Womens and Pre-Natal) which can be either taken alone or paired with a variety of blends (Energy, Immunity, Focus, Relaxation and Sleep) depending on a consumers needs.
We developed a modular packaging design with side panel wayfinding to emphasize this systemtic approach to a wellness routine and of course Care/of provided the expertise in creating top notch formulations that are non-GMO, Sugar and Gluten Free and certified C.L.E.A.N.
The internal team at Care/of came up with the eye-catching graphic design which breaks the traditional vernacular of the vitamin aisle. Check out the details here - or better still in-store.