When Tumi decided to produce their first line of molded luggage they came to Prime for our insight into defining the look and feel of this important departure.

We immersed ourselves in the brand’s attributes and crafted a design language which not only showcases the strength and lightness of the triple-layered polycarbonate material, but is suitable for application to a range of sizes and configurations.

We also worked closely with the in-house team at Tumi to develop features such as integrated TSA locks, new handle arrangements and streamlined hardware. All of these details help make this luggage a real pleasure to travel with, therefore enhancing the Tumi brand with every trip.