The Head Chefs were as much fun for us to develop as they are for kids to use. They are a line of cheeky, high quality kids’ baking tools developed for Fiesta Products. An instant hit on shelf and in the kitchen, their silicone over-molded bodies, posable limbs and suction cup feet make them irresistible for both kids and parents alike.

We did our homework, testing multiple models with kids to make sure our designs had the right balance of ergonomics and fun. We worked closely with the manufacturer to determine the best way to achieve the features we wanted and produced multiple prototypes to ensure the products had exactly the right feel.

Fiesta wanted to develop a product line which could become an instantly recognizable brand. This objective tapped into Prime’s strategic strengths and integrated approach. We simultaneously developed the product, brand identity and packaging.