Prime Studio has worked with the laundry division of Unilever (now Sun Products Corporation) since 2005 to provide structural packaging design expertise. Their move to concentrated formulas has made a huge environmental impact and we’re proud of our role designing the structures for this transition.

It makes sense for the retailer, the consumer and certainly for the planet.

One of our most challenging projects for them was to design a highly efficient structural design for a 96 oz laundry bottle to allow 3x concentrated laundry detergents to be sold in a club store environment.

We were asked to incorporate a tapped dispenser, consider shrink-wrapped graphics, and work with existing production equipment to create efficient pallet pack-outs.

We worked very closely with the brand, package development, plant engineering and the molders to develop a design which was highly efficient from a structural, manufacturing and shipping perspective.

The bottle’s inviting new form appealed to consumers, and the oversize shrink-wrap allowed for impactful branding... the key for success in a club store. In addition, the packaging was awarded a 2009 Bronze Pentaward.