Prime

It’s been an exciting over at Harry’s. July saw the launch of their Next Generation product lineup which includes a new blade cartridge with improved flexibility, optimized blade geometry and the addition of a trimmer blade (one of the most requested features from Harry’s customers). Also launching were updated handle designs for both the Winston and Truman handles.

At Prime Studio we’re especially proud to have been their partners through this development process. As consultants it’s a privilege for a client to invite us to be so involved in the minutia of the product development process. Along the way we’ve learnt an tremendous amount about razor cartridge design, high-speed automation and the best beer gardens in the Eisfeld vicinity.

We salute the team at Harry’s for their vision, persistence and attention both to detail and to their customers.

The cherry on the cake was the unveiling of a Harry’s billboard in Times Square. The team behind the original Harry’s launch - Jochen, Stuart and Christian - couldn’t resist popping up for a bit of a pose.